I dont know about your children, but our kids have just gone crazy with webkinz. They have been around a few years now, but we just caught on after the holidays. Basically, you buy a special stuffed animal at the store that comes with a Webkinz logo and id number on it. You come home and get signed up. Now you can have friends, trade items, buy stuff and especially have fun decorating your new room My kids have had a blast all along and so have many of my parent friends. Its harmless and the games do not seem to eat up too much time.  In fact, some of their games take a lot of thought and problem solving skills. When you run out of webkinz tokens, you just play the games to get more and then go the store. The only thing that I thought was a little over the top happened to our good friends. They bought a webkinz last year and then this year, they got a message saying they needed buy another webkinz to keep their account up to date. So, they collected their 10 bucks and bought another. Everything else is great about it though!