With all the competition for top position in the search engines, the only way to make your affiliate website, is make it your own. You can see a great example with Telbay.com where you create a site with specific items and have the opportunity to brand your own website. If you go on the basis that you will just promote the URL the vendor provides you , you are making a big mistake. You need to get a domain name, and your own host and create your own brand. We have done this at Rogers eMall for example. The site is based completely on our affiliations with various merchants. They provide the daily feeds, and the content is spider friendly. We will cover our Link and affiliate partners in articles to come. As you can see we also partner with Contextual Ad partner to monetize some of the additional traffic we receive.