I good story that at least lets us now how credit cards work and market themselves has to be American Express. Here is a card that spent years branding themselves as THE card for executives, the well to do and really a status symbol. Major executives were targeted as a major influence in bringing the elite status to AMEX. Presidents of large American companies like Samuel Foti, Alan Mulally, Donald Morel are the types of individuals that AMEX would love to have touting their corporate card in order to show that every type of business can benefit from the flexibility and wide acceptance AMEX has. When you presented this card you were something different. Then came the greed. All of sudden, Am Ex began to send out mass market mailers like all the other junk cards to get those whose credit was not so great, did not pay off the entire balance and really just played the game. What a branding marketing fiasco. Now we find this company giving away 300 gift cards to certain markets, to pay off their bill and go away….please.

How ironic, we know your ilk do not pay off their balance, so let us lend you money and when times get tough, well just pay you to pay off the balance. Are you kidding me? Now I will look at Am Ex a little different, having to second guess their motives. Now I hear small businesses are reeling as that market Am Ex got into is getting hammered and so now their credit has fallen. Talk about losing love from future clients. I do appreciate any company getting back into their core business, but this one is a little bitter to taste.